Think about your own business. If you only have 30 callers in a day (just four callers per hour) and each is on hold for about 30 seconds, in one year you could advertise to over 10,000 callers and utilize over 100 hours of easy, inexpensive, efficient advertising time! Clearly, "on-hold" marketing is one of the newest and most efficient tools to help you ring in sales.

The alternatives of on-hold advertising aren't very bright. When someone calls your business and you put them on hold, here are the choices:

• You can give them the silent treatment ... which, at best, projects no image and means you miss out on an opportunity to sell. At worst, silence can actually alienate your callers, who may become frustrated and impatient.
• You can use radio ... which means you're playing other companies' advertising to your customers.
• You can play music only.
• Or you can play music and messages.

According to a recent survey performed by MaxiMarketing, an independent marketing firm, 88% of callers preferred on-hold messages to other options. Even more important, that same survey found that 16-20% of the callers made a purchase based on an offer they heard while on hold! Compare that to the often high cost and low results that direct mail, telemarketing, and other marketing tools sometimes yield.

The great thing about on-hold time is that you can use it to your advantage. By giving your callers a sales message about your products or services, you're targeting that message directly to a prospect -- someone who's ready to spend money in your industry. That kind of targeted hit is almost impossible to match in any other medium.

Clearly, On Hold marketing is the wise choice ... but why choose IOHI?

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